Miniatures are the poor partners in the spirits lineup; production economics mean they’re not particularly profitable, so they often end up rather ignored.

With Snow Queen we changed this by adding a real sense of preciousness to the miniatures offer, making it a desirable gift in its own right. Fortunately, Snow Queen miniature bottles are every bit as beautifully made as their bigger sisters.

The important thing was to present the bottles as valuable objects, so we designed a crystal clear acrylic dome which sits on a white base, holding the bottles with integral clips. Both components are made to a standard normally specified for the cosmetics trade. Branding is applied by pad print, presenting opportunities for short run seasonal variations, commemoration of events and so on.

The initial production run sold out almost immediately.

  • - concept
  • - 3d design
  • - cad
  • - production liaison