There's not much to say about logo projects - they either work or they don't, and those that need to be explained probably fall into the latter category!

Life Racing work in the white heat of motor racing, designing and manufacturing top-end ECUs for racing cars. The ECU is the computer which controls almost all aspects of modern vehicles, from fuel injection and ignition, to braking and suspension damping. They are pioneers in the latest technology, and their products can be found on many of the most competitive race cars all over the world.

We designed their logo to capture this sense of precision and high technology in a dynamic, fast-moving environment.

The result is bold enough to compete in the visually noisy world of motor racing, and flexible enough to work across different media and occasions.

  • - concept
  • - design
  • - artwork